Profile:

Chi is passionate about entrepreneurship and has the mindset and nimbleness to build a business from the ground up and help others do the same. She leverages her strengths and skills in business strategy, brand positioning, and go-to-market messaging she acquired helping other Fortune 500 companies build their brands and scale for success, including some of the top CPG companies and other highly complex businesses. Chi’s passion for brand-building and health & wellness inspired her to build her own brand: Purpose Tea where she aspires to a vision of goodness for people, profits and planet.

Powers:

Chi’s specialty areas include go-to-market strategy and brand messaging! From determining on-target sales channels and driving profitability through pricing and gross margin requirements, to simplifying complex distribution systems and developing brand messaging that resonates, Chi loves developing a successful blueprint for brand and product launches.

 Passions:

When not working, you can find Chi in a hot yoga studio, running the streets of North Dallas and indulging her foodie obsessions with her family at the most delicious restaurants in Dallas and beyond from gas station taquerias to Michelin-starred and James Beard awarded restaurants.